Carbon Herald & Carbon Business Council Combine Forces To Supercharge Awareness of Carbon Management
FOR IMMEDIATE RELEASE: May 21, 2024
Carbon Herald & Carbon Business Council Combine Forces To Supercharge Awareness of Carbon Management, Reaching Hundreds of Thousands of Readers
--Ben Rubin Will Serve as Publisher of the Carbon Herald and Vasil Velev Will Serve as the Editor-in-Chief--
The Carbon Herald, the leading independent media platform covering the global carbon management industry, announced plans today to combine forces with the Carbon Business Council (CO2BC), the carbon removal and management industry’s nonprofit trade association representing more than 100 companies across six continents with more than $16.5 billion dollars in combined assets.
“Reaching gigaton scale carbon removal requires telling the story of carbon removal and management so that policymakers, investors, and communities have the latest and most accurate information on hand. By partnering the carbon management industry’s leading trade publication with the sector’s leading trade association, we can more effectively accomplish this goal,” said Ben Rubin, Executive Director and Co-Founder of the Carbon Business Council.
The strategic partnership equips the Carbon Herald with an expanded audience, access to market insights, and new platforms to amplify sponsorships. The Carbon Herald grew by more than 200% in 2023 and has an audience of more than 315,000 top-tier carbon management professionals. The Herald reaches a global readership of investors, policymakers, corporations across a range of industries, carbon removal suppliers, scientists, nonprofits, and more.
Ben Rubin will serve as the Publisher of Carbon Herald and continue his role as the Executive Director of the Carbon Business Council. Vasil Velev will serve as the Herald’s Editor in Chief and join the Council’s Board of Advisors.
Storm King Holdings, a privately-held investment platform and M&A advisory firm specializing in media companies, served as the exclusive advisor to Carbon Business Council and the Carbon Herald in this transaction.
The Carbon Herald was established in 2021 and has grown to become the go-to news resource for daily carbon management news. The Herald will remain editorially independent of the Carbon Business Council. Additional initiatives of the strategic partnership will be announced in the coming months, which are focused on maximizing the reach and storytelling impact of carbon removal and carbon management.
“The Carbon Business Council has built a coalition of leading suppliers removing and managing carbon dioxide. By combining forces, we’re excited to report on the stories of the innovators who are leading the way on making gigaton scale carbon removal a reality,” said Vasil Velev, Editor in Chief at the Carbon Herald.
The Carbon Herald will continue with its daily reporting, weekly newsletter, and podcast, with the overall goal of delivering news about the market trends and leaders at the forefront of making a gigaton scale climate impact. Reaching an audience from around the world, access is open for everyone to engage in the latest trends and developments taking place in carbon removal and carbon management.
###
Carbon Business Council (CO2BC), a member-driven and tech-neutral trade association of companies unified to restore the climate, is the preeminent industry voice for carbon management innovators. Together, the nonprofit coalition represents more than 100 companies and organizations across six continents with more than $16.5 billion dollars in combined assets.
Carbon Herald is an independent online media covering carbon removal and carbon management. Daily coverage focuses on the innovators, organizations, policymakers and people working to make a gigaton-scale climate impact.
Storm King Holdings is a privately-held investment platform and M&A advisory firm based in Greenwich, Connecticut. The firm’s portfolio includes emerging media publishers and analytics providers operating at the intersection of business, politics, and culture.
